About us

The sweetest bitch in the beauty industry


Our Philosophy

Dr. Penny is all about top products, super-sharp prices and a nice, approachable atmosphere. We warn you in advance: don't be surprised if after a lip treatment you come back a few weeks later to have those lines on your forehead removed and your cheekbones accentuated:)

• Dr Penny; the sweetest bitch in the industry •

Our History

Dr Penny was founded in 2018 and started with a small branch on the cozy Denneweg in The Hague. It quickly became apparent that our approach appealed to people.

The team grew from one to four doctors and soon it became apparent that we needed to move to larger premises. We found that in 2020 at the Frederik Hendrikplein, on the most famous shopping street of Scheveningen, the "Fred".

In augustus 2022 opende wij onze tweede vestiging in Amsterdam. Een bijzondere locatie in het voormalige stoomgemaal aan de Amstelveenseweg 115, in Oud Zuid.

More beauty, the same price

As a clinic, we settle for a lower margin per treatment than many other clinics. Therefore we offer more beauty for the same amount. We guarantee you a professional treatment with the best products.

Maar dat is niet de reden dat we een begrip zijn geworden. Dr Penny staat voor een goudeerlijk advies en een prettige, laagdrempelige sfeer. En dat alles voor een vriendelijke, eerlijke prijs waar we allemaal van kunnen stralen:)

✓ Sharpest prices in the Netherlands

✓ Top brands

✓ BIG registered doctors

✓ Free consultation without obligation


Cosmetic doctor

For Dr Penny The Hague and Amsterdam we are looking for a cosmetic doctor for a few days a week. Will you join our team?
Check out this vacancy

• Our Clinic •